Course Description

A Simple 5 Step Course that teaches how to grow a brand... starting where you are today!

Mr. Stinky Cakes

Mychal Connolly

Mychal Connolly was named one of America’s Top 100 Urban Entrepreneurs for his body of work as the co-founder of the online baby-gift company www.StinkyCakes.com. He was also named one of the Top 40 under 40 in Massachusetts by Business West Magazine. He’s been featured in the Boston Herald, Black Enterprise Magazine and INC. Magazine. He has shared his voice on the power of changing lives through entrepreneurship with platforms such as NPR, CBS Radio, affiliate ABC and NBC TV stations. Mr. Connolly currently serves as a board member and spokesperson for Junior Achievement Western Massachusetts.All these accolades are great but far from Mychal’s humble beginnings as an immigrant dishwasher. Connolly move to America at the age of seventeen with less than $20 and a dream. He always had drive and ambition which lead him to launch his first business at the age of 9. Connolly’s journey is an amazing story that proves whatever the mind can conceive and believe it can achieve. From the unconventional way he got into college, to the reason he started his company Stinky Cakes and how he launched a national brand with little money, all the way to how almost losing it all made him have a stronger desire to a) succeed and b) give back to his community. Connolly’s journey is a remarkable source of inspiration for anyone that has a dream, believes in their dream and has a strong desire to make their dream a reality.

Course curriculum

  • 1

    Introduction

    • Branding 101- Intro
  • 2

    Branding 101 - Workbook

    • Branding 101 - Workbook
  • 3

    1. What is a Brand

    • Defining a Brand.
  • 4

    2. Market Research

    • Finding the Right People to Sell To
  • 5

    3. Define Your Brand

    • Making Your Brand Unique to You!
  • 6

    4. Creating Your Logo

    • The Most Power Symbol of Your Brand... Your Logo
  • 7

    5. Your Identity System

    • Making All The Brand Elements Together! (Exactly How I Did it With StinkyCakes.com)

Reviews

5 star rating

A mouth full

Chevette Black

It left nothing to chance and no possible question unanswered (unless there are specific) about the first steps and important things to take into context abo...

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It left nothing to chance and no possible question unanswered (unless there are specific) about the first steps and important things to take into context about your business.

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5 star rating

A Master Class: Brand for Success

Aura Spivak

In this course, Mr. Connolly aka "Mr. Stinky Cakes" takes one through a highly efficient and concentrated Branding course. He does not waste words, so I stro...

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In this course, Mr. Connolly aka "Mr. Stinky Cakes" takes one through a highly efficient and concentrated Branding course. He does not waste words, so I strongly suggest taking notes. An excellent feature of this course is the ability to pause the lectures as one goes or even revisit it, which is an ideal way to absorb all material offered. This course is for those who desire to build a unique, elite-level Brand and possess the drive to succeed. A careful explanation of the nebulous word "Brand" is clearly laid out. Mr. Connolly creates a step-by-step logical path, commencing with: "What is a Brand," outlining the rest of the material. A work-book is provided, so that even the "work" of practicing and accomplishing each course is displayed. Everything from "Market Research," how to "Define Your Brand," "Creating Your Logo," and finalizing with "Your Identity System" is substantially covered, each with real world examples. For the novice, this may be an overwhelming subject. It would be a mistake to “wait until ready” to take this course. Take it. This course provides the tools and definitions so as one does more "thinking" work and/or refines ideas and pursuits, the structure for most effective way to utilize them is in place. I am a novice and gratefully re-designing everything as I go. I'm not here to play; I'm here to succeed. For those that feel they already "know" all this material, this provides a "checklist" of sorts, to ensure one has genuinely given each of these topics their due consideration and allows one to realize areas which must be strengthened or reconsidered. Wherever you are in your journey to success, this course allows you to be prepared so that when all your elements are ready, the mechanism is set so you can launch them and stand out!

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5 star rating

Great Course Packs A Hugh Punch In A Short Time

Lamont Stuckey

Wow... This Short Course I More Than You Think. After Taking The Course I See It Has It All. You must Really Listen And Take Notes. Mr. Stinky Cakes Reall...

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Wow... This Short Course I More Than You Think. After Taking The Course I See It Has It All. You must Really Listen And Take Notes. Mr. Stinky Cakes Really Goes Through The Details Thoroughly On How A Brand Works From Scratch! Thank You I Have So Much Insight Now P.S. The 8 Brand Building Blocks, Marketing Research And How To Design Your Logo Really Helped Me Level Up. Im Clear On My Brand Direction And My Brand Is Stronger Now So It Stands Out

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