Mr. Stinky Cakes presents - How To Start a Brand From Scratch! (Branding 101)

A Simple Way To Grow a Brand... starting where you are today! | taught by Mychal Connolly
Buy $197.00
Chevette Black

A mouth full

It left nothing to chance and no possible question unanswered (unless there are specific) about the first steps and important things to take into context about your business.

Aura Spivak

A Master Class: Brand for Success

In this course, Mr. Connolly aka "Mr. Stinky Cakes" takes one through a highly efficient and concentrated Branding course. He does not waste words, so I strongly suggest taking notes. An excellent feature of this course is the ability to pause the...

Lamont Stuckey

Great Course Packs A Hugh Punch In A Short Time

Wow... This Short Course I More Than You Think. After Taking The Course I See It Has It All. You must Really Listen And Take Notes. Mr. Stinky Cakes Really Goes Through The Details Thoroughly On How A Brand Works From Scratch! Thank You I...

Chevette Black

It left nothing to chance and no possible question unanswered (unless there are specific) about the first steps and important things to take into context about your business.

Aura Spivak

In this course, Mr. Connolly aka "Mr. Stinky Cakes" takes one through a highly efficient and concentrated Branding course. He does not waste words, so I strongly suggest taking notes. An excellent feature of this course is the ability to pause the...

Lamont Stuckey

Wow... This Short Course I More Than You Think. After Taking The Course I See It Has It All. You must Really Listen And Take Notes. Mr. Stinky Cakes Really Goes Through The Details Thoroughly On How A Brand Works From Scratch! Thank You I...

Mychal Connolly
Mychal Connolly
Mr. Stinky Cakes

About the instructor

Mychal "Myke" Connolly aka Mr. Stinky Cakes has been named one of America’s Top 100 Urban Entrepreneurs for his body of work as the co-founder of the online baby-gift company www.StinkyCakes.com. He was also named one of the Top 40 under 40 in Massachusetts by Business West Magazine. He is also a 100 Men of Color Honoree for his work in the community. In 2016 was given a proclamation and his own day by the Mayor of Springfield as a 100 Men of Color Honoree.

Myke has also been featured in the Boston Herald, Black Enterprise Magazine and INC. Magazine. He has been interviewed about the power of changing lives through entrepreneurship on platforms such as NPR, CBS Radio, and ABC and NBC affiliate television stations. Mr. Connolly sits on the board of directors for Junior Achievement Western Massachusetts.

Connolly currently serves as Chapter Chairman of SCORE Western Massachusetts. A national nonprofit organization, SCORE is powered by the Small Business Administration and provides free mentoring services to people looking to start, grow or exit a business.

He is the author of the book Launch and Stand Out, a guide to starting and expanding businesses through creative marketing and branding. He also hosts the Launch and Stand Out Podacast, interviewing entrepreneurs, business owners and thought leaders about what it really takes to succeed.

In addition, he leads a small business and marketing mastermind group called Hundred Grand Plan, where he works with upcoming entrepreneurs looking to earn their first $100k.

Despite many accolades and achievements, Myke always points to his humble beginnings as a 17 year old Bahamian immigrant dishwasher, coming to America with only $20 in his pocket and a dream to be a successful business owner some day. His early ambition had already led him to selling candy to classmates at age 9, and his amazing journey since is testament to the tenet that "whatever the mind can conceive and believe it can achieve." Believing passionately in himself as a young adult, Myke created the diaper gift "Stinky Cakes" and launched a national brand with nearly zero funds. After building his company, a near-death experience in the hospital ICU refocused his life view. Today, he is compelled to a) succeed, b) be healthy and c) teach success-by-example to his community. Myke continues to walk the talk, committing to a healthier lifestyle and losing 100 pounds.

Myke lives in Springfield, MA - the birthplace of basketball - with his wife and sons.

When he’s not consulting and creating marketing strategies via The Launch and Stand Out Agency, he coaches youth basketball at Springfiled's MLK Community Center.

LSI Group

And as with any of the other courses... you can ask me any questions you have in the FREE Launch and Stand Out Insiders facebook group.

A Simple 5 Step Course that teaches how to grow a brand... starting where you are today!

Course Contents

6 Videos
1 PDF

Course Curriculum

Introduction
06:51
Branding 101 - Workbook
1. What is a Brand
09:14
2. Market Research
14:39
3. Define Your Brand
06:57